AJINOMOTO, the company known to offer products that can satisfy one's appetite for good food, gathered together its partners from the two biggest public markets in Cagayan de Oro - Carmen and Cogon - in an afternoon of fun and food-tasting sessions at the ballroom of Hotel Conchita over the weekend.
Dubbed "Aji Partners Sama-Sama Together," the activity drew together around 150 retailers of Ajinomoto products from the two public markets who were treated to an enriching cooking session by one of Cagayan de Oro's famous chefs, Chef Ed Dychauco of Pots & Pans.
Chef Ed, a regular columnist of SunStar Cagayan de Oro, showed off the perfect way of cooking three common Filipino recipes - "Ginisang Sayote," "Pinakbet" and "Pancit" - using one of Ajinomoto's saleable products, Aji Ginisa.In between jokes and a series of question-and-answer with Ajinomoto umbrella as prize, Chef Ed offered tips on how to cook the three simple recipes deliciously.
For "Ginisang Sayote," he cooked it in three ways - traditionally using onion and garlic, using a competitor's brand, and using Aji Ginisa.
The Aji retailers were then given three samples of cooked "Ginisang Sayote" for them to differentiate which tastes better.
During the activity, the retailers were also given a dose of information about Ajinomoto and its retail products by Maxim Gacho, Ajinomoto Philippines Corporation station manager for Cagayan de Oro.
Gacho said among the retail products of Ajinomoto are Ajinomoto Umami Seasoning, Ajinomoto Ginisa Flavor Seasoning Mix, Aji-Shio Seasoning Mix, PAL Sweet Calorie-Free Sweetener, Crispy Fry Breading Mix, Fres-C Powder Drink Mix, Ajinomoto Sinigang and Tasty Boy All-Purpose Breading Mix.
He said most people don't really have enough information about the different products of Ajinomoto and its benefits to people.
One retailer said the activity had widened her knowledge on Ajinomoto products, citing the common belief that monosodium glutamate (MSG) is "bad for the health".
"Now I know that MSG is not really bad. If it is, then we could have died a few years ago," the retailer said.
Vener Paragili, Ajinomoto Regional Trade Manager, said globally, Ajinomoto has been in existence for over 100 years while it has been available in the Philippines for over 50 years.
Roann Co from Ajinomoto Central Office in Manila said "Aji Partners Sama-Sama Together" is a nationwide activity of the company that aims to gather all their partners as a way of thanking them for all their support through all these years.
She said the activity is done in all 34 Ajinomoto stations in the country.
"This is the first time that we conducted this kind of activity. So far, around 20 stations have already held their respective gatherings," Co said.
She added that hopefully, they would make the activity a yearly event to give tribute to all their partners in the country.
Wrapping up the get-together was a raffle draw, where lots of prizes were given away.
Taking home the major prize of 21-inch LG Electronics television set is Sina Dimasimpan Noron, a retailer at the Carmen Public Market under the Rice and Corn section, while Marivic Decena, a retailer at the Cogon Public Market under the Food Condiments section, grabbed the second prize of American Home Microwave Oven.
Marife Galarpe, a retailer at the Cogon Public Market under the Food Condiments section, got a rice cooker for winning the third prize.
Published in the Sun.Star Cagayan de Oro newspaper on November 12, 2010.
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