Sunday, October 4, 2009

Veegee instant energy powder mix

WE ARE now in search of anything that can make us healthy. Be it food, drinks, supplements, health products, and services. And what I’ve noticed is there is really so much to choose from.

Availability wise, one can find them even in small sari-sari stores to big malls. Prices can range from a few pesos to thousands of pesos.

With a large amount of food that is accessible for everyone, one tends to overeat and over drink to the detriment of our health. I always believe in the saying “we are what we eat” and that we never get to experience and see the results until we get to a ripe age when all our systems starts to fail.

But it is never too late to start and be healthy again. And one product that interests me was displayed during the trade fair here in Cagayan de Oro City during last week’s fiesta celebration. Guess because there were many people in the booth and there was “free sampling,” too! I was then offered a small cup with this “energy” drink which I found surprisingly delicious.

Ingredients

My curiosity was made even more intense when I get to meet the owner/producer by the name of Emmanuel B. Balaron. Originally from Oroquieta City, he always believes that soya is really one of the “world’s healthiest food.”

And with that conviction going in his head plus a sample drink that he had tried, Emmanuel finally decided to formulate his own energy drink with the assistance of his R&D (Research & Development) team using the following healthy & energy ingredients: malunggay (moringa), mangosteen, ampalaya (Momordica Charantia), Psyllium, rice & corn but with a more pleasing & acceptable taste.

Now, let’s try to dissect the ingredients. A.) Rice & corn were added because it is a staple food item that we all love to eat, plus the carbohydrates that we get from it. B.) Psyllium because it is a soluble fiber that acts as a bulk-forming laxative which swells when in contact with water thus helps in the transport of wastes. It relieves constipation, relieves diarrhea, soften stools to reduce pain in associated with hemorrhoids, and is said to help lower heart disease, lower blood sugar, lower cholesterol & high blood pressure. C.) Ampalaya (bitter melon) helps in the treatment of diabetes, cough, skin diseases, and many others. D.) Soya is a vegetable protein that contains beneficial compounds which help in cancer prevention, cholesterol reduction, and prevention of cardio-vascular diseases. It has anti-oxidant properties and is low in saturated fats and cholesterol free. E.) Mangosteen neutralizes free radicals, supports a healthy cardiovascular system, cartilage & joint functions, strengthen immune system & respiratory system. Whew! That’s a lot packed in that one small packet!

No wonder it is packed full of energy producing substances that is really good for our body!

Business venture

With the help of his equally talented mechanical engineer brother, Julius (a Mapua Institute of Technology graduate) they were able to come up with a machine that would make the components of the drink more fine which eventually made the drink smoother & tasty.

Business started as a home-base activity in 2006 and was eventually registered in 2007 as BMAN Foods Phils., producing 2 health drinks: Veegee - Instant Energy Wellness Powder Mix Drink (Coffee & Chocolate Flavors) and Zoya - The Soy for Heart (All Natural Non-GMO Soy Beans in powdered drink).

The way up wasn’t a bed of roses, according to “Manny”, a ship captain by profession (having a degree in B.S. in Nautical Studies from PMI Colleges in Manila) who have tried other business ventures but wasn’t so lucky.

However, his supportive wife, Dr. Cheryl Acaac-Bularon, and his family were always by his side and this time, he finally made it.

The very first test market was in Clarin, Misamis Occidental as an Otop (One Town, One Product) display where customers finally get to taste and like the product. Advertising was through “word of mouth” and needless to say, it opened doors for this exciting drink where it finally reached Manila during the IFEX (International Food Expo) in May 2009.

People who tasted the product swear that it gives them that “extra” kick of energy. Some take it as a breakfast drink and feel full till lunchtime; not an awful way to reduce those extra inches and pounds! And personally, the coffee variant tasted really good. I still have to try the chocolate flavor, though!

Veegee Instant Energy Drink Wellness Powder Mix comes in 23 grams per sachet with 15 sachets in a box. Zoya Drink is available in 180 grams pack. It is now available in Ororama Cogon and Carmen, all Gaisano branches (CDO, Bukidnon, Butuan and Iligan) and Pots & Pans Home Bake & Coffee Shop. Very soon, it will also be in major CDO malls like Limketkai, Robinsons, & SM Mall.

Achieving good health and additional energy need not be expensive. Try one today and be convinced. Enjoy life to the fullest. Be healthy!

http://www.sunstar.com.ph/cagayan-de-oro/veegee-instant-energy-powder-mix

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